Ever wondered how brands get noticed online, or how you could promote your own business or side project without a big budget? This course is a practical starting point for anyone new to digital marketing.
Over five lessons, you will learn what digital marketing is and which channels matter most, how to identify and understand your target audience, how to plan content on social media, how to write copy that gets people to act, and how to measure whether your efforts are working.
Who this course is for
- Students and fresh graduates exploring marketing as a career
- Small business owners and freelancers who want to promote their own offerings
- Anyone curious about how online marketing works
What you will need
No prior marketing experience is required. A basic familiarity with social media and a willingness to try simple exercises is enough.
Course structure
- Lesson 1: Introduction to Digital Marketing (includes a 5-question quiz)
- Lesson 2: Audience Research and Target Markets
- Lesson 3: Social Media as a Marketing Channel
- Lesson 4: Content and Copywriting Basics
- Lesson 5: Measuring Results with Basic Metrics
Course Features
- Lectures 6
- Quiz 1
- Duration 10 weeks
- Skill level All levels
- Students 75
- Assessments Yes
- 5 Sections
- 6 Lessons
- 10 Weeks
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- Lesson 1Marketing has always been about connecting people with the products and services they need. What has changed is where that connection happens. Today, a customer might discover a brand through a search result, a video on their phone, or a recommendation from a friend in a group chat. This lesson introduces the core idea of digital marketing and the main channels marketers use to reach people online. It gives you the vocabulary you will use in every lesson that follows. Learning objectives - Define digital marketing and explain why it matters - Identify the main digital marketing channels - Understand the difference between digital and traditional marketing3
- Lesson 2Many beginners start their marketing by asking “What should we post?” or “Which ad should we run?” Experienced marketers start with a different question: “Who are we talking to?” If you do not know your audience, even the best content and the biggest budget will miss the mark. In this lesson, you will learn how to define a target market, build a simple buyer persona, and gather real information about your audience instead of guessing. Learning objectives - Explain why audience research comes before campaign planning - Build a basic buyer persona - Segment a market by demographics, behavior, and interests1
- Lesson 3Social media has become one of the most important places where people discover brands, compare options, and make decisions. But being present on social media is not the same as having a strategy. Many businesses post randomly, use every platform without a clear purpose, and then wonder why nothing happens. This lesson helps you choose the right platforms, understand how organic and paid reach differ, and plan content in a way you can actually maintain. Learning objectives - Compare major social media platforms by audience and purpose - Plan a basic content calendar - Understand organic reach compared to paid promotion1
- Lesson 4Whether you are writing a social media caption, an email subject line, or a product description, your words do one of two things: they keep people reading, or they lose them. Copywriting is the craft of writing text that informs, persuades, and prompts action. You do not need to be a professional writer to improve your marketing copy. This lesson gives you practical frameworks, clear principles, and examples you can apply immediately. Learning objectives - Write a clear headline and call to action - Apply the AIDA framework to marketing copy - Adapt the same message for different channels1
- Lesson 5Every marketing effort should answer a question: did this work? Without measurement, you cannot tell whether your budget is well spent or whether a post succeeded. But measurement can also be overwhelming, since every platform offers dozens of numbers. This lesson focuses on the basic metrics that matter most, explains how to read them in context, and shows you how to tell useful numbers apart from numbers that only look impressive. Learning objectives - Define key marketing metrics - Distinguish vanity metrics from actionable metrics - Use simple metrics to evaluate a campaign1
